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World-Class Email Marketing
For Ambitious eCommerce Brands.

Scale your revenue and customer lifetime value with insights hidden in your DTC brand's data by using email, SMS & direct mail.

TECH STACK TO DELIVER RESULTS
ARE YOU WINNING?

Email Has Evolved. Don't Get Left Behind.

Between the rising acquisition costs, and the strategy-nuking updates from Apple and Gmail with their push towards privacy and AI, brands without the right email strategy WILL struggle.

But this doesn’t have to be your brand’s fate. By collecting useful data from your audience, understanding your customer’s pain points, front-running customer support issues, and aligning retention insights with acquisition, you’ll drive growth and unlock new opportunities.

Revenue Growth

Drive consistent sales with targeted offers and high-value content that resonates with your audience.

Conversion Optimization

Sync customer insights with your product pages to refine messaging and boost conversions.

Zero-Party Data

Leverage zero-party data to personalize experiences at scale and fill the gaps left by ad platform restrictions.

Customer Loyalty

Sync customer insights with your product pages to refine messaging and boost conversions.

Proactive Support

Reduce customer tickets by addressing issues before they escalate, creating a seamless experience.

Customer Insights

Dive deep into qualitative research to uncover your customers’ pain points and motivations.

Acquisition Assist

Equip your ads team with actionable retention insights to improve targeting and ROI.

Close Retention Gaps

Identify and fix engagement gaps that cost you revenue and customer retention.

NOT JUST ANOTHER "AGENCY"

Why Work With Us?

We don’t just collect data, we listen to it. Your customers’ pain points, preferences, and quirks? We’ve got them covered. Through surveys, behavior analysis, and direct feedback, we decode what makes your audience tick. This isn’t just about numbers; it’s about understanding the people behind them.

Generic email blasts? Not on our watch. We craft messages so tailored, your customers will feel like you’re reading their minds. From personalized product recommendations to dynamic content, we make every interaction feel one-of-a-kind.

Retention isn’t just about keeping customers, it’s about keeping them spending. I will craft strategies that not only boost loyalty but also increase average order value (AOV) and lifetime value (LTV). No fluff, no wasted efforts, just results that show up on your bottom line.

Why wait for problems to blow up? I’ll help you solve issues before they can become a problem. By analyzing patterns and predicting pain points, we create a seamless experience that keeps your customers happy, and your support team stress-free.

I won’t just hand you reports, we turn them into strategies we can use. Whether it’s refining your email campaigns, optimizing your ads, or improving your product pages, I’ll make sure every insight drives real, measurable results.

Discounts can be a race to the bottom. Instead, we craft offers that drive sales without devaluing your brand. Think exclusive perks, early access, or bundled deals that feel premium, because your brand deserves to stay that way.

We help you build a brand people want to talk about. From engaging social media strategies to loyalty programs that reward your biggest fans, we turn customers into advocates. Think less “quiet customer” and more “loyal fan club.”

No handing off your retention program to junior executives. When you work with me, you get a dedicated partner who’s as invested in your success as you are and willing to roll up my sleeves in the trenches to get the job done.

THE PROCESS

How We Work

STEP #1

Assessment

The first step is to get an overall idea of your whole brand and how your current retention program is performing. During this step, we’ll identify gaps to fill and opportunities to exploit to bump your brand’s profitability.

STEP #2

Deliverability Tune-Up

Good deliverability is the foundation of an excellent retention program. It doesn’t matter how good your emails are if they’re landing in spam. With our deliverability recovery plan, we make sure that your emails are hitting your audience’s inboxes.

STEP #3

Lifecycle Mapping

Next, using data from Shopify and Klaviyo we map out a new customer journey for your business. We will develop a data-informed strategy to optimize every touchpoint, enhance customer retention, and drive sustainable growth.

STEP #4

Automation Build-Out

We design personalized email and SMS flows that meet prospects and customers exactly where they are in their lifecycle journey, guiding them toward their first or next purchase without cannibalizing margins.

STEP #5

Campaign Rollout

Stay top of mind with a consistent sending schedule tailored to the right audience segment with relevant and compelling content and improve engagement and of course, profitability.

STEP #6

Optimization

With a solid retention strategy in place, we relentlessly test, iterate and optimize every flow and campaign to cut out fluff and maximize revenue, customer lifetime value and AOV.

THE PROCESS

How We Work

STEP #1

Assessment

The first step is to get an overall idea of your whole brand and how your current retention program is performing. During this step, we’ll identify gaps to fill and opportunities to exploit to bump your brand’s profitability.

STEP #2

Deliverability Tune-Up

Good deliverability is the foundation of an excellent retention program. It doesn’t matter how good your emails are if they’re landing in spam. With our deliverability recovery plan, we make sure that your emails are hitting your audience’s inboxes.

STEP #3

Lifecycle Mapping

Next, using data from Shopify and Klaviyo we map out a new customer journey for your business. We will develop a data-informed strategy to optimize every touchpoint, enhance customer retention, and drive sustainable growth.

STEP #4

Automation Build-Out

We design personalized email and SMS flows that meet prospects and customers exactly where they are in their lifecycle journey, guiding them toward their first or next purchase without cannibalizing margins.

STEP #5

Campaign Rollout

Stay top of mind with a consistent sending schedule tailored to the right audience segment with relevant and compelling content and improve engagement and of course, profitability.

STEP #6

Ongoing Optimization

With a solid retention strategy in place, we relentlessly test, iterate and optimize every flow and campaign to cut out fluff and maximize revenue, customer lifetime value and AOV.

SUPPORT THAT'S JUST RIGHT FOR YOUR BRAND

Services & Pricing

Most retention agencies hide their pricing behind a “Book a call” button so they can charge you whatever they think you’ll pay. And when they do take you on, they hand you off to a junior exec with little retention experience. 

Freelancers? They’ll build a few flows and disappear.

I do things differently. I work directly with your team to scale your retention efforts. No juniors, no fluff, no price gouging. You get clear, upfront pricing and hands-on strategy tailored to your brand’s needs.

Email & SMS Marketing Set-Up

Build a solid foundation for steady, profitable growth in email and SMS with comprehensive support.

$1,650 (one-time)

Email & SMS Marketing Monthly Management

Everything in Retention Marketing Set-Up, plus:

$2,250/month

Need Something Different?

Not every brand fits into a one-size-fits-all package, and that’s okay. If your needs go beyond these core services, we can talk about a solution designed around your specific goals, team structure, and growth stage.

Pricing will be based on the scope of work, complexity, and level of involvement required without the agency markup.

OUR PORTFOLIO

Curious About Our Designs?

Design isn’t just about aesthetics, it’s also about results. We design for clicks, engagement, conversions, and ultimately, growth. Every color, layout, and detail is crafted with purpose, ensuring your brand not only looks great and stays consistent, but also drives the actions you want. Here are a few designs (click the yellow arrows):

MADE IT THIS FAR?

Book Your Complimentary Audit Now

Let’s meet and discuss your strategy. It’s free with no obligation.

"Went above and beyond..."

“Nwabu did a fantastic job on the assigned email marketing and design tasks, and went above and beyond with his level of research, intention, and creativity. He executed everything asked-for in the brief, and demonstrated a high level of professionalism throughout the process. Would highly recommend this freelancer to any brand or agency looking for a skilled marketer.”

Bryan Starck

Founder, 100 Celsius

GOT QUESTIONS?

Frequently Asked Questions

People in your role usually ask me these to figure out if we’d be a good fit. Let me know if I’m missing anything by shooting me an email at nwabu@sixthcollective.comI’ll get back to you ASAP.

Sixth Collective is tailored for DTC or B2C e-commerce brands currently generating a minimum of $50,000 per month. If you want to take your retention marketing to the next level but don’t have the time or expertise then we may be a great match.

As a boutique agency, you will get my full attention and I’ll become your expert partner to help take your business to the next level.

Absolutely not. It’s just month-to-month for the monthly management package. So you don’t have to worry about long-term contracts or traditional agency headaches.

We ensure that our clients are content and comfortable with the arrangement we come to an agreement on so it makes sense for both parties at scale.

If you are satisfied with the results and service we provide, it is likely that you will remain as a client.

On the other hand, if you are not pleased with the results or you’re simply want to terminate for any reason, you have the option to discontinue without any obligation. Unlike traditional agencies, we do not impose restrictive contract lengths or force you to continue with us when you wish to leave.

Our goal is to establish long-standing relationships with our clients, however, if our performance falls below your expectations, you have every right to leave, as you should.

If someone guarantees you a specific ROI, my advice is to head the other direction. I’m not here to be a pushy salesperson or make empty promises. You’ve worked too hard to build your business for that.

What I can tell you is this: on average, my clients see a 3:1 return on their investment. But let’s be real, every brand is unique, and results vary. That’s why I believe in being upfront and honest. Let’s work together to grow your business the right way, no smoke and mirrors, just real results.

It’s the most direct way to speak to customers which drives revenue, increases customer engagement, and helps build long-term relationships, resulting in higher conversions and customer lifetime value. You “own” your audience and don’t have to pay for access unlike social media platforms.

Just book a free audit call using the button below for a no-obligation chat. On this call, I’ll dive into your business goals, and challenges to see if we’re a good fit for each other. If not, I’ll point you in the right direction.